Kerry Packer and the evolution of World Series Cricket in the 1970s changed the way we would view cricket and many other sports.  Suddenly sport was converted into big business with plenty of money to be made.

We’ve since seen a shift in spectator experiences from watching on grassy hills to grand stands and tiered seating for optimal and shared viewing. Corporate boxes have been included for sponsors and big businesses. Stadiums sell food and drinks, including alcohol, in order to make money. We even have stadiums branded by their major sponsors, such as ANZ Stadium.

Sport growing as big business has also lead to increased employment opportunities including specialist staff who maintain grounds in particular the MCG & SCG, security guards, catering companies and sports camera specialists.

Sport becoming big business has seen players become highly influential for the brands they wear. They are seen on television, streaming apps, and have generated large social media followings, which brands see as an opportunity to further promote their products.

Teaching resource

Watch the Howzat drama mini-series with your class to understand of the World Series Cricket and what it meant for all sports.